JOB DESCRIPTION:
This role oversees the end-to-end e-commerce marketing and merchandising activities for the ecommerce business.
The ideal candidate is highly organized with a proven ability to multi-task especially in an agile, fast-paced, deadline driven environment. He or she should have a strong attention to detail and the ability to work independently and as part of a team in a fast paced environment.
DESIRED SKILLS & EXPERIENCE:
- At least 5 years of professional experience with at least 3 years of experience ecommerce managing marketing and merchandising programs.
- Technical understanding of e-commerce web platforms and analytics. Shopify experience a must.
- Competency with HTML and CSS relative to CMS preferably Shopify.
- Understanding of front and back-end logistical online order placement and fulfillment cycles (payment process, back-end inventory fulfillment, order confirmation and shipping) to optimize online customer experience.
- Experience constructing online marketing/advertising programs and site content.
- Digital Marketing experience SEO, SEM, Affiliate, etc.with a heavy emphasis on email marketing.
- Email Marketing experience with HTML coding, list management and email analytics are a must with a preference using the Bronto and Klaviyo email service providers.
DAY TO DAY:
- Manage site calendar regarding seasonal product launches, site enhancements, promotions, etc.
- Manage all site content including daily management of home and category pages ensuring key goals are achieved.
- Lead the delivery and trafficking of creative assets to/from site/graphic designers and developers.
- Partner with third party partners to optimize opportunities to grow marketing programs and customer audience.
- Monitor and report on key campaign metrics including open rates, conversions, CTR, and retention.
Job Type: Full-time
EXPERIENCE:
- Merchandising: 2 years (Preferred)
- Email Marketing: 3 years
- E-Commerce: 5 years (Preferred)
