Press Releases

Everlast Endorses Invisible Athlete Video Campaign

FOR IMMEDIATE RELEASE

Wednesday, May 24, 2017 

New York, NY – Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment, is proud to endorse the award winning video, Invisible Athlete, by emerging Director Jack Welles from Other NY and his partner on the project, fellow SVA student, Olivia Zorechak.

The video exposes the reality that female athletes receive only 8% of media coverage, compared to their male counterparts.  To visualize this disparity, Alicia Ashley, 5 time boxing world champion, is shown for only 8% of the video run time.

Invisible Athlete started as a passion project for two entrepreneurial art students to raise awareness and start a wider conversation about the lack of female athlete representation in sports media. “We saw a significant creative opportunity to disrupt a category that’s become ubiquitous with male dominance,” said Jack Welles, “we wanted to highlight a phenomenal athlete who hasn’t received the attention she deserves solely because of her gender.”

The students pitched the pre-produced project to Everlast’s Director of Marketing and Product Development, Chris Zoller, who quickly endorsed the powerful message,

“I was really honored when Jack and Olivia came to us with this project. We want to share their work because we believe in the powerful message it delivers, and the passion of the two students who created it.”

The new video will be teased out in the days surrounding the CLIO Sports awards ceremony, where it was recognized for winning a silver trophy. Invisible Athlete will also be released across Everlast’s social channels followed by executions across a variety of medium.

The full campaign can be viewed here: https://youtu.be/0C8frfN6gRA.

About Everlast Worldwide Inc.

The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Benson Henderson and Canelo Alvarez, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.

Press Contact:

Sophie Buechert                                   

“Invisible Athlete” Campaign Credits:

CLIENT: Everlast Worldwide

CMO: Chris Zoller

Senior Creative Manager: John De Guzman

AGENCY: Other NY

Director: Jack Welles

Cinematographer: Peter Pascucci

Art Director: Olivia Zorechak, Jack Welles

Copywriter: Andrew Hurwitz

Account Strategist: Sophie Buechert

POST-PRODUCTION EDITORIAL:

VFX: Michael Clarke

Colourist: Irving Harvey

Composer: Ryan Tutton

Audio Post Facility: Creative Audio Post

Sound Designer: Jacques Boulanger

Audio Post Supervisor: Laura Boctor

Location Recordist: Jacques Boulanger, Gustavo Yepes

ATHLETES:

Female Boxer: Alicia Ashley

Male Boxer: Maurepaz Auguste

TeamEverlast
About the Author:

TeamEverlast. The #TeamEverlast Squad is a team of storytellers who are passionate about the world of boxing and MMA. We’re also a group of fitness enthusiasts.. yeah, we work out… That’s why we provide workouts, tell you about the latest trends in fitness, and share industry nutrition advice. Our goal is to give our readers all the latest and greatest in fight sports news, workouts, and occasionally gossip about your favorite athletes… Just keep in mind, the squad’s opinions and stances do not reflect the opinions of Everlast Worldwide… just us.. and well, anyone else who also happens to be right..

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