The name Everlast is synonymous with boxing, although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He proudly gave them the name “EVERLAST”, and although the swimsuits did not last throughout history, the name did.
Over the subsequent years, Golomb transformed his company into a small retail store that carried a full line of sports equipment. In 1917, a young fighter named Jack Dempsey introduced boxing to Golomb and Everlast. Dempsey asked Golomb to construct protective headgear that would last more that 15 rounds of intensive boxing training. Golomb special designed the training gear for Dempsey. In 1919, Dempsey won the world’s heavyweight championship wearing boxing gloves made for him by Golomb; Everlast became the headquarters for boxing equipment throughout the world.
On October 24, 2000, the management and shareholders of Active Apparel Group (AAGP) acquired the Everlast brand and boxing equipment. On September 20, 2007 Everlast Worldwide Inc. was acquired by UK based company Brands Holdings. As of 2007, the Everlast brand is now present in over 101 countries and has 88 licenses worldwide.
Our Company
Everlast Worldwide Inc. is a leading designer, manufacturer and marketer of boxing and fitness related sporting goods equipment under the well-recognized Everlast brand name and a worldwide licensor of the Everlast brand for apparel, footwear, sporting goods equipment and other active lifestyle products and accessories.
Since 1910, Everlast has been the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries. In order to capitalize on the rich heritage and authenticity of the Everlast brand, the company has extended the Everlast brand outside of the boxing ring into complementary product categories.
Our strategy is to continue to leverage the unique qualities represented by the Everlast brand — Strength, Dedication, Individuality and Authenticity — to become a leading global athletic brand and a necessary part of the lives of consumers who train, compete and live an active lifestyle.
